The price on the sign is the price you pay.
Housecall Pro is one of the most-used tools in home services, and its entry price looks friendly. The pattern owners describe is the bill growing afterward: proposals, pipeline, and voice are add-ons, and key features live in bigger plans. ServCTRL puts everything in one flat price so the number you sign up at is the number on the bill.
Free during beta. No demo call, no credit card, no contract.
Housecall Pro and ServCTRL, side by side.
An honest comparison, updated July 2026. Housecall Pro’s pricing and packaging change; treat their column as a snapshot and check their site for current numbers.
| Housecall Pro | ServCTRL | |
|---|---|---|
| Listed price, small team | Basic $79/mo monthly ($59 annual, 1 user); Essentials $189/mo monthly ($149 annual, up to 5 users); MAX from ~$329/mo | Free during beta, then $99/mo flat (up to 15 users) |
| Good/Better/Best proposals | Sales Proposal add-on (~$40/mo) or bundled in the top MAX plan | Included on every estimate |
| Add-ons | Proposals, pipeline, voice and more sold separately on top of the plan | No add-on store. Everything is in the flat price |
| Adding a technician | Plan user caps; extra users ~$35/mo on MAX | Included, up to 15 users |
| Time tracking / GPS | Time tracking and GPS features built in | None, on purpose. You bill what the customer signed, not the clock |
| Canceling | Cancellation generally goes through support | Self-service, month to month, in the app |
| Payments | Processing through Housecall Pro’s payments stack | Card & ACH via your own Stripe account; money settles to you |
| See pricing without a call | Yes for core plans; MAX pricing is talk-to-sales | Yes, pricing is public |
Housecall Pro is a big product with real strengths. Pick it over ServCTRL if:
- You want built-in consumer financing, a card reader, and instant payouts from one vendor.
- You need their marketplace of integrations and lead sources (Google Local Services, etc.).
- You run memberships and recurring service plans as a core revenue line; that machinery is built out there.
- You want a large online community of other users to lean on.
Pick ServCTRL if:
- You’re tired of doing plan-and-add-on math to figure out what software actually costs. One flat price, everything in it.
- You want tiered Good/Better/Best proposals without paying for them separately; here they’re just how estimates work.
- You want your card and ACH payments settling to your own Stripe account, with your data exportable any time.
- You want your email answered by a real person who knows the product, not a ticket queue.
Pick Housecall Pro if…
A shop that wants an all-in-one consumer-facing stack (financing, card readers, lead marketplaces) and will grow into MAX.
Pick ServCTRL if…
A small flat-rate shop that wants proposals, dispatch, and invoices that follow the signed bid, at one honest price with no add-on math.
Questions, answered.
Can I import my Housecall Pro customers?
Yes. Export your customer list to CSV and import it on the People page. Beta shops get a hand with bigger moves.
Does ServCTRL have financing or a card reader?
No. Customers pay by card or ACH from the invoice link, or you record cash and checks. If built-in financing is essential to your sales motion, Housecall Pro is the better fit today.
What about memberships and service plans?
Not ServCTRL’s focus. It’s built around the service call and the install, not recurring subscription billing.
Where do these Housecall Pro numbers come from?
Housecall Pro’s public pricing page and help center, as of July 2026. Their pricing and packaging change; check housecallpro.com for current numbers.